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  • Yes, they DO exist! Attracting Affluent Donors to invest in your cause

    How often have you heard, "Our donors don't have a lot of money to give!" or "We don't have any rich people living here!"? If it surprises you to learn that wealthy, affluent prospects are right under your nose and that you CAN win their financial support, this session is for you!

    Come prepared to question your assumptions about the presence and generosity of wealthy, affluent people in Coastal and SW Washington. Learn why they seem so difficult to identify and so hard to reach. Explore obstacles to building relationships with prosperous people and ways to overcome them. Share and discuss motivators that encourage affluent people to invest in your organization. Discover some of the nuances involved as you steward those who give and keep "rainmakers" comfortably engaged with your organization.

    Jan Brazzell, PhD, Principal Counsel and CEO, Advancement Consulting

    Jan BrazzellJan F. Brazzell, PhD, ACFRE leads Advancement Consulting, founded in 2001 to help nonprofit leaders move their organizations forward. Jan specializes in strategic planning, board and organizational development, effective fundraising, capital/endowment campaigns, and group facilitation. She has advised more than 70 nonprofit organizations of all types and sizes throughout Western Washington.

    Prior to establishing Advancement Consulting, Jan served as Executive Director for the MultiCare Health Foundation, supporting Tacoma General and Allenmore Hospitals and the MultiCare Hospice of Tacoma.

    Earlier, as Vice President for Development and University Relations, Jan led Pacific Lutheran University's development, alumni and parent relations, communications, and public broadcasting programs, and directed the University's first, and highly-successful, endowment campaign. Before that, Jan served as Director of Corporate, Foundation and Group Support for the Franciscan Foundation for Health Care.

    In 2012, Jan became the 96th person worldwide to receive the distinguished Advanced Certified Fund Raising Executive (ACFRE) credential.

    Past president of the City Club of Tacoma and an American Leadership Forum Senior Fellow (Class XVI), Jan has served on the Association of Fundraising Professionals (AFP) International and South Sound Chapter Boards, and Chaired the AFP International Research Council. She's an active member of Board Source, South Sound Planned Giving Council, and Rotary Club of Tacoma #8. Jan was named a Woman of Distinction by the Girl Scouts Pacific Peaks Council in 2001 and a Woman of Influence by the Business Examiner in 2013. She lives in Tacoma, Washington with her husband, Wolfgang Opitz, and two adorable kitties.

    John Elsner, Executive Director, Summit Pacific Medical Foundation

    John ElsnerJohn was born in Western Washington, but has lived most of his life outside the state and abroad. He received his BA in Liberal Arts from the University of St. Thomas and his JD from Saint Mary’s University School of Law.

    He practiced law for a number of years for firms, companies, and the government, but has spent most of his career in business development and working with non-profits.

    Before returning to Washington State in 2018, he worked in Major Gifts for a university in Washington, DC.

    Currently, John serves as Director of Community Relations for Grays Harbor County Public Hospital District #1 and Executive Director of the Summit Pacific Medical Foundation, where he leads a team of professionals in planning events and developing programs to raise funds for the Medical Center.

    120 State Avenue NE, #303
    Olympia, WA 98501