Core Messaging: The Hero You Seek
We live in a character byte world. So, how do you capture a reader's attention? How do you attract potential donors and motivate them to act? This presentation will explore 'core messaging' and how using emotion could reveal the hero you've been looking for when attempting to raise money.
Lynn Bohart enjoyed a 35+ year career in the nonprofit world as a foundation executive director. With a master's degree in theatre, seven mystery novels published on Amazon, and 6 years teaching storytelling through Green River Community College, she has married the concept of how to engage audiences with the art of fundraising. Her presentation will explore ‘core messaging’ and how using emotion could reveal the hero you’ve been looking for when attempting to raise money.