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  • Fundraising ROI: Unleash Your hidden fundraising super power!

    Everyday we are surrounded by fundraising heroes. These hidden heroes are the volunteers and staff who make miracles happen each day from the quickest data entry and acknowledgement process, to pulling off a magical event, to stewarding relationships with our most valued supporters. These individuals elevate the return you receive from all of your fundraising efforts. They help you achieve the next level of fundraising and keep you raising your sights high towards a brighter future. YOU have the power to leverage these vitally important people and show that their efforts are making a big difference!
    You will walk away from this session with a deeper understanding of the importance of measuring your ROI to maximize your efforts and increase revenue for your organization. Nonprofits are becoming increasingly more sophisticated with their data analysis and leveraging the tools at their disposal to ensure they remain competitive and responsive to their donors’ needs. We will provide you with the tools and share examples that will help you build meaningful measurements that will take your strategies to the next level

    Mariah Fosnight, Client Service Associate, The Alford Group

    Susan HowlettWhile earning her MBA in finance and strategy, Mariah worked in development and donor services at The Pittsburgh Foundation, supporting philanthropic initiatives and propelling innovative tactics for maximizing donor cultivation and fund development. Her five years of nonprofit management experience ranges from board member, to consultant, to volunteer, to staff member. Mariah has pursued specialized training in strategic planning, project management, stakeholder analysis, data analysis and visualization, and writing and editing. She has a track record of improving processes, maintaining data integrity, and empowering teams to manage results and accomplish their social impact goals. Currently at The Alford Group, Mariah helps strengthen not-for-profits through partnerships in campaign feasibility studies, campaign counsel, development assessments and strategic planning.

    Jennifer Shin, Consultant, The Alford Group

    Susan HowlettJennifer is a fundraising professional with over 12 years of managerial experience in nonprofits, focused on revenue growth, fundraising operations, direct mail and digital online marketing, donor relationship management, campaign planning and execution, and data analytics. Jennifer has repeatedly streamlined fundraising operations, created integrated fundraising strategies, trained and restructured fundraising teams, and increased donor retention rates using a data and mission-driven methodology. She has managed fundraising initiatives at both a faith-based social service agency as well as a public library foundation. She most recently served as the director of development for The Seattle Library Foundation.

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